020 3740 9424 info@igniteamf.co.uk

 IMAG2698 (2)

About Us

Ignite AMF is dedicated to the growth of American Football as a sport from the grass roots level in the UK. We aim to use the sport as a tool to engage the youth in developing discipline and the morals of hard work, teamwork, and academic success, as well as physical well-being.

 American Football continues to gain recognition in the UK. It is renowned for great athleticism, flair, intensity and excitement. Although spectators appreciate these attributes, many people are not given the opportunity to participate in the sport from a young age. There is a chasm in participation of the sport between the ages of 7 and 18. The introduction of American Football in schools and at a community level is beginning to tackle this issue.

 Through our programs, we aim to support and develop each child and young person towards the greater goal of life-long achievement. By encouraging strength of character, self-belief, and many more life skills, we prepare our participants not only to compete and succeed in football, but also to compete and succeed in life.

Our Ambassadors

Caro Freeman

Caro Freeman

Secondary School Teacher

A vastly experienced teacher, Caro has been working professionally with young people since the 1980’s. Initially becoming involved with American Football in 2004, she is currently the General Manager for both the Great Britain Students American Football Programme, and the Lancashire Wolverines.

Caro is also Chair of the Lancashire Academy of American Football – an organisation which shares our desire to see the growth of American Football in the UK and the positive development of young people through the sport.

James Newhall

James Newhall

Project Manager

Formerly a Senior researcher in the House of Commons, James became Secretariat to the APPG (All Party Parliamentary Group) on American Football in 2013 and is instrumental in the production of the ‘State of Play’ report about American Football in the UK.

An avid New England Patriots fan (for reasons unknown), James shares our belief that the sustainable growth of American Football in the UK will need to have its foundations deeply rooted in the grass roots level.

Folley Ogundele

Folley Ogundele

Business Development Manager

Having discovered American Football in 2004 during his first year at university, Folley has gone on to play at the highest levels in the UK – winning National Championships with the London Olympians and representing Great Britain.

After graduating from the University of Surrey, he began his professional career at American Express while also completing an Executive MBA at Imperial College London. Folley actively promotes the health and well-being of children and is a keen supporter of organisations who share this aim.

John Zinkus

John Zinkus


John first played American Football for the Birmingham Lions  in 2005 and went on to reach four National Finals with them, winning two Championships in the process. He has since gone on to become a qualified coach and Offensive Coordinator on a number of teams.

Now a First Officer with EasyJet, John spends more time flying over fields than playing on them. He still however, maintains a keen interest in the sport and is passionate about it’s development at grass root level.

london sports trust LogoStreetMark_Logo12-052420bafa logosposored by wilson complete